News

Value of Paper and Print
May 2018

 

This month’s wrap up of all things paper and print features why marketers should be tapping into Variable Data Printing, how catalogues are the shiniest tools in a marketer’s toolbox, and why UK’s largest pub chain, JD Wetherspoons, recently announced no more social or digital advertising.

 

You will also find stories on a time capsule from 1892! See what researchers found and how paper has an important role in capturing a moment in history. In addition, take a look at how a young chemistry graduate has invented a bottle to replace single-use plastic bottles that totally decompose in just three weeks.

 

Last, but certainly not least, the 27th annual ACA Awards entries are now open! Check out the links below to find out all the details about the event and how you can enter for your chance to go home a winner on the night!

News from the Latest Toluna Survey Findings

 

The Toluna survey is an annual snapshot of Australian consumers preference, attitudes and trust towards print media in a digital world.

 

The results reveal a strong reliance on print and paper despite the escalating technological advancements with 61% of Australian consumers gaining a deeper understanding of a news story when read from printed media.

 

See the summary or click below to read the whole report

Value of Paper and Print
April 2018

 

This month’s wrap up of all things paper and print features the latest on ELLE’s new collectable cover series demonstrating strong elements of personalisation, the launch of the highly requested magazine for the LGBTQI community, Equally Wed, and how print is the most reliable medium when it comes to delivering engaging and targeted marketing to your audience.

 

You will also find stories on how wood pulp just may be the super material of the future to replace unwanted plastics and how unrecycled electronic devices are main contributors increasing our carbon footprints.

Value of Paper and Print
March 2018

 

It is Global Recycling Day Sunday 18th March and given paper is 100% recyclable and can in fact be recycled up to 7 times before becoming a good source for egg cartons, newsprint, toilet paper and tissues – we’re bringing you everything there is to know about the current state of recycling around the globe.

 

In this month’s wrap up, you’ll find stories on plastic water bottles versus paper and understanding some solid solutions for single-use water consumption, some tips about how to be better recyclers and more.

 

You will also find all the Two Sides Australia resources you will need to promote the credentials of paper and recycling for 2018, along with our media release on Global Recycling Day.

Value of Paper and Print
February 2018

 

Our monthly wrap of all things paper and print features the latest statistics on magazine readership by Roy Morgan Research, how the pharmacy sector is owning the catalogue space, as well as how IKEA is asking women to pee on their new print advertisement, yes seriously!

 

You can also find stories on how anti-harassment campaign Time’s Up utilised the power of print to spark conversation about the taboo subject, and how new printing technology may have revolutionised the beverage market.

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