Superior result through innovative print solution
Laminex are regarded as an Australian leader for beautifully designed, high quality and sustainable decorative surfaces. As competition intensified, Laminex identified the need for a print partner who could provide a higher quality finish for their brochures compared to what they had been receiving in the past. Lithocraft were invited to review the existing materials to suggest any innovative solutions/treatments that could improve the materials for their customers.
Insight – Strategy – Concept – Execution
Laminex brochures present colour correct swatches of their decorative surfaces to help their customers select the products that best suit their needs. This meant all swatches needed to be accurately reproduced to eliminate any uncertainty. Previously, the collateral had been produced using either a spot gloss machine varnish or a spot gloss UV varnish which didn’t produce the desired effect Laminex were seeking.
Lithocraft solution, apply the matt etching process. This involved using overall gloss laminate with matt etching to areas that require the matt finish. This effect really highlighted the gloss range and gave the brochures a more premium feel.
Proven cost savings:
- By using the matt etching process, Lithocraft were able to control the entire production process inhouse.
- This not only resulted in a superior finish but improved the delivery timeline to the customer.
- This solution also helped improve Laminex’s brand awareness enabling it stand out from their competition.
- A comparable price was achievable whilst achieving a superior result which better promoted Laminex’s product range.
Lithocraft is now Laminex’s preferred partner for high end, quality print production.