Good planning and smooth roll out delivers seamless rebrand
Situation
TRUenergy rebranded to become EnergyAustralia and required a supplier who could successfully project manage the entire rebrand.
Insight – Strategy – Concept – Execution
By working effectively with all key customer stakeholders, Lithocraft became an integral part of EnergyAustralia’s business and developed an understanding of their key business requirements and timelines. As a result, a consultative project plan was developed and implemented to align to the company’s business objectives.
Results
A clear and concise production roll out plan enabling continual evaluation, monitoring and reporting on all key tasks and timelines. This resulted in a smooth, seamless rebrand from strategy to implementation.
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