Custom campaign management platform drives efficiencies
Situation
GlaxoSmithKline (GSK) required a bespoke technology platform capable of sending and collecting accurate information for national POS campaign including online ordering, delivery logistics and high-level reporting.
Insight – Strategy – Concept – Execution
Lithocraft’s inhouse e-commerce team worked closely with GSK to custom build a campaign management tool capable of connecting with hundreds of users nationally.
Results
Since implementation of the campaign management tool, GSK have experienced a reduction in waste material and overall costs through more accurate ordering whilst also obtaining a higher level of visibility / reporting on overall campaigns.
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