An improved online campaign management platform to activate point-of-sale promotions
Situation
Nando’s launched in Australia in 1990 and is now operating approximately 230 restaurants nationally. As a part of their marketing initiatives, Nando made a decision to review its printing, eDM and warehousing requirements to achieve improved efficiencies and cost savings.
Insight – Strategy – Concept – Execution
Lithocraft provided Nando’s with a complete marketing communication services solution to assist in the promotion of its restaurant chains across the nation. The solution included consolidation through an end-to-end printing, warehousing and distribution process for all its promotional collateral.
Results
An improved online campaign management platform with a catalogue of print on-demand services and warehoused stock control features allowing restaurants to order and activate various POS promotions easily and seamlessly.
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